Still Unwilling to Pay: An Empirical Analysis of 50 U.S. Newspapers’ Digital Subscription Results

  • 23 June 2020, 01:28 PM
  • Grupa TIPMEDIA
Still Unwilling to Pay: An Empirical Analysis of 50 U.S. Newspapers’ Digital…
U.S. newspapers have been trying to transform themselves from print to digital for more than two decades, but most are struggling in this transformation process.

Having experimented with advertising, subscription, and mixed models, none brings in sufficient revenue to make up for the loss on the print side. However, acting upon the assumption that the future is online, major newspapers continue their digital transformation efforts despite difficulties in monetizing online content. Read article  HERE. 

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