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Navigating Digital Visibility
The Canonical Tag in Sponsored Content: How to Make Sure Your Links Actually Move the Needle
Buying sponsored articles is expensive. We’re talking serious budget here. But without the right technical setup, is it actually worth it? 13.10.2025 09:00    3
optymalizacja seo strony
Positioning
Site Structure Optimization: How to Build an Architecture That Google Loves
A well-engineered site structure is the bedrock of effective SEO. Clear headers, logical content division, intuitive navigation, and clean URLs ensure that users can find what they need and that Google can properly index your site. A cohesive architecture doesn't just improve the User Experience (UX); it is the primary driver of search visibility, traffic, and conversions. 06.10.2025 09:35    4
sitemap
Navigating Digital Visibility
The Modern Sitemap in Practice: How to Help Google Discover Your News Portal and More
Your website is a film set. Google is the director, and its bots are the camera crew. In this high-stakes production, your sitemap is no longer just a list of locations-it is the shooting script. It tells the director exactly which scenes (subpages) matter, the sequence to shoot them in, and which dialogue (content) drives the plot. 23.09.2025 09:00    4
jak napisać artykuł sponsorowany
How to write a good sponsored article?
In the flood of content provided by today’s media, it is difficult to capture the audience’s attention enough for our message to remain in their memory. However, there is a clever way to break through to their awareness: sponsored articles. What are they, and why do they work? 30.04.2024 12:30    1
ChatGPT
ChatGPT. 10 things you should know about before writing articles
On May 30th, half a year had passed since Open AI released a free-of-charge ChatGPT for public use. In just 5 days, it gained its first million users (for comparison, it took Facebook 10 months to do that), and after two months, it already had 100 million users. What does it owe its success to, and how can it impact you? Here are 10 things that will help you in using ChatGPT. 16.06.2023 13:40    12
Core Web Vitals
Google Core Web Vitals
To maximize the quality of content delivered to users, Google continuously changes, improves, and enhances parameters for evaluating websites. The fruit of Google’s continuous evaluation is the introduction of Core Web Vitals in 2021. Based on these parameters, among others, Google determines which Internet addresses to display to users first when they enter specific phrases into the search engine. 14.06.2023 13:57    1
Webinar Florida Press Association
How to increase your online traffic? Florida Press Association VIP Roundtable
How to get extra clicks and increase website traffic? What do I need to do to get to Google News? Is it the same as Discover? 07.06.2023 11:33
Open source VS proprietary CMS. A brief chat with Ryan Dohrn & Piotr Marek before Niche Media Conference 2023
Open source VS proprietary CMS. A brief chat with Ryan Dohrn & Piotr Marek before Niche Media Conference 2023
Piotr Marek, CEO of 4media.com and Ryan Dohrn (CEO of Niche Media & Founder of Brian Swell Media) in the video below explain to you in just 28 minutes, why it’s nice to have a proprietary CMS to run your online media outlet. 19.04.2023 14:21
google trends
What is Google Trends and how to use it?
Google Trends helps publishers spot rising topics, track seasonal demand, and tailor content to audience searches. Used well, it can boost traffic, expand reach, and increase ad revenue. 04.04.2023 08:54    2
google discover
Google Discover. What is it and how to get there?
While running a website, you have surely come across the phrase 'Google Discover' more than once. What is it? And can you use it to attract more users to your website? Find the answers to these questions in the following guide. 15.03.2023 15:04    11
google news
Google News. What is it and how to show it? Guide
Navigating the online publishing world, you've probably seen the phrase ‘Google News’ more than once. You may even have some idea of what it is. If you want to learn a handful of useful details and how you can use Google News to increase your reach, you're in the right place. 09.03.2023 15:51    2