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Digital Visibility
Who Wrote This? Author Pages and SEO
Digital Visibility
Author pages play a role in SEO by connecting a journalist’s name with their expertise, published work and author information in structured data. They help readers assess who is behind a story and give publishers a clearer way to identify authors for search engines. But do author pages improve Google rankings or help content earn citations in AI search? The answer depends on what Google actually recommends and what the available research can prove. 28.10.2026 09:30    1
CMS Migration: How Not to Lose Traffic
Navigating Digital Visibility
CMS Migration: How Not to Lose Traffic
Switching the CMS of a local newspaper, TV or radio website means moving the whole site, not just the system your newsroom uses to publish. Your stories, photos and video, archive, web addresses, bylines, categories, internal links and everything that affects how Google sees your site all have to come along. If your team is small and your site is old, the real questions are how to do it safely, who will do the work and what it will cost. 09.10.2026 08:00    1
Is it worth chasing AI citations?
Navigating Digital Visibility
Is it worth chasing AI citations?
When I want to know what happened, I often check Google News. When I want to understand a topic, I increasingly ask AI. 25.09.2026 09:00    1
The Paywall Doesn't Have to Come First. Registration, Subscriptions and the New Reader Economy.
Navigating Digital Visibility
The Paywall Doesn't Have to Come First. Registration, Subscriptions and the New Reader Economy.
A few years ago, a publisher's strategy was fairly simple. Get as much traffic as possible from Google and social media, show ads, and offer a subscription to the most engaged users. Today, every part of that playbook works differently. 04.09.2026 08:15    3
Redirects and HTTP Status Codes in SEO: How to Manage URLs Without Losing Traffic
Navigating Digital Visibility
Redirects and HTTP Status Codes in SEO: How to Manage URLs Without Losing Traffic
Deleting an old article and redirecting it to the homepage feels like the safe move — but it's one of the fastest ways to tank a page's SEO value and confuse both Google and AI crawlers. Here's how to use HTTP status codes correctly, so your archive helps your rankings instead of quietly working against them. 10.08.2026 09:00    2
lmms txt seo
Navigating Digital Visibility
llms.txt: Does AI Actually Use This File? A Look at the Standard
Few web standards have generated as much buzz in recent months as llms.txt. As recently as fall 2024, it was just a proposal from Jeremy Howard. Today it has generators, integrations with popular platforms, hundreds of thousands of implementations, and a permanent spot in conversations about SEO, GEO (generative engine optimization), and AI-focused site optimization. 21.07.2026 09:00    3
How Local Publishers Can Turn Event Calendars into Evergreen SEO Traffic
Navigating Digital Visibility
How Local Publishers Can Turn Event Calendars into Evergreen SEO Traffic
Most local publishers treat event listings as disposable content. A concert happens, the article disappears, and the SEO value vanishes with it. But it doesn't have to work that way. With the right publishing strategy, recurring event pages can become evergreen assets that attract search traffic year-round. In this guide, you'll learn how AI, structured data, and smarter editorial workflows can help your newsroom build an events hub that readers—and Google—keep coming back to. 23.06.2026 09:30    1
How to Check if Your Website is Cited by AI (ChatGPT, Claude, Perplexity, and Gemini)?
Off-Page SEO
How to Check if Your Website is Cited by AI (ChatGPT, Claude, Perplexity, and Gemini)?
As AI search engines like ChatGPT, Perplexity, and Gemini reshape how users find information, traditional SEO is no longer enough. To prevent traffic loss, publishers must pivot to Generative Engine Optimization (GEO) and focus on building their "Share of Source." This guide explains how to restructure your content for AI parsers, correctly configure your robots.txt and llms.txt files, track AI-driven traffic in Google Analytics 4, and utilize an AI-ready technical infrastructure like CMS 4Media to ensure your website is consistently cited by language models. 12.06.2026 09:00    2
zablokowana strona za granicą
Navigating Digital Visibility
Why Is My Site Blocked in Certain Regions? (Even Without Illegal Content)
In today’s fragmented internet, a perfectly legal site can be blocked by region without warning. From shared IP blacklists and GDPR geoblocking to TLS 1.3/ECH crackdowns, WAF misfires, and routing faults, we explain why and how to diagnose and fix it. 26.03.2026 09:00    2
They Said Radio Would Kill Print, Too: A Guide to Surviving AI in 2026
How to Turn the AI Threat into Your Greatest Asset
They Said Radio Would Kill Print, Too: A Guide to Surviving AI in 2026
The winter of 1933 was a season of quiet desperation for the American newspaper man. In the cavernous newsrooms of New York, Chicago, and San Francisco, the clatter of Linotype machines and the rhythmic thud of the rotary presses still sounded like the heartbeat of the nation. But for the publishers—men who had spent decades building empires on ink and wood pulp—there was a new, discordant sound in the air. It was a crackle of static, followed by a voice that seemed to come from nowhere and everywhere at once. The radio. 02.02.2026 09:05    3
co znaczą statystyki seo
Navigating Digital Visibility
Ahrefs DR, Majestic TF: What Do These SEO Metrics Actually Mean When Buying Sponsored Articles?
Understanding SEO metrics like Ahrefs Domain Rating (DR) and Majestic Trust Flow (TF) is crucial for effectively purchasing sponsored articles. This comprehensive guide demystifies these values, ensuring you make informed decisions that boost your digital visibility and maximize your investment. 02.12.2025 09:15    4
dlaczego mojej strony nie ma w google
Navigating Digital Visibility
Invisible on Google? 10 Reasons Why (And How to Fix Them)
Frustrated by your website's invisibility on Google despite your hard work? This guide reveals the 10 common pitfalls that may be keeping your site in the shadows, along with actionable solutions to boost your digital presence and finally get noticed by potential customers. 25.11.2025 09:00    4